PFW Day 2: ForMe's Charmed Life

Then here’s ForMe, Golden ABC’s second brand to display its Holiday 2011 Collection “Charmed Life”.

CHARMED LIFE / n. An existence that seems protected by extreme good luck.

ForMe, which started in 2004, showed its new and improved brand image at the Philippine Fashion Week last May 12, 2011, Thursday night.

[ ForMe’s decision to join PFW for the first time is merely the beginning as the brand transitions itself into the premiere women’s fashion line in the Philippines. The new collection is not only better constructed with softer and more fluid fabrics but also expands into three main sub-categories giving the modern woman a wider selection of trendy yet timeless pieces they can mix and match for all aspects, needs and occasions of her life.

Charlene Gonzalez wowed the crowd
as she opened ForMe's show wearing a Knit Jumpsuit


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[1] Charlene Gonzalez  on the finale [2] with Mr Arlyn Guanlao (ForMe's Brand Director)
[3] Jasmine Maierhofer [4] my favorite runway model: Samantha (left of Jasmine)
Despite the new initiatives, ForMe has not forgotten its roots as the design of each piece still take into account the four main body shapes (hourglass, inverted triangle, rectangle and triangle) which further compliment and accentuate the curves of each woman’s body. ] via monstersproduction.com


ForMe designers with Ms Alice Liu (Golden ABC's VP Merchandising and Product Development) 
EXTRA: Behind the Scenes  /  TOP: ForMe souvenirs give away   BOTTOM: Models at rehearsal
Thumbs up for all the background music! Very good choice, love!!!
ForMe's Charmed Life / Opening Song: Beautiful by Patrick Nuo