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ED WESTWICK is PENSHOPPE’S NEW LEAD ENDORSER.
Popularly known for his role as Chuck Bass, an overly confident and sexy bad boy, in the popular television series "Gossip Girl," from Josh Schwartz ("The O.C."), based on the tremendously popular book series about privileged teenagers who attend an elite private school in New York City.
|image via nydailynews.com|
“On its 25th year, PENSHOPPE is proud to have actor Ed Westwick as our headliner. His presence and charisma will definitely wake the Philippines to the fact that what is originally Philippine made can also be worn proudly by a worldwide icon as well as people around the world.”
|Darren has shot for most publications - Vogue, Harpers Bazaar, |
Cosmopolitan, Marie Claire and Cleo magazine's to name a few.
The face of the 24 year old British-born actor will be seen in PENSHOPPE’s Pre-Holiday 2011 to Summer 2012 campaign spanning print, billboards, in-store campaigns, retail outlets as well as digital media including the brand’s official website, Facebook and Twitter pages in the
Over the year, PENSHOPPE hopes that their campaign activities this 2011 as well as the use of social media promotions will generate millions of Filipino fans to support the brand even more.