Spotted: Ed Westwick - the New Face of Penshoppe

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Popularly known for his role as Chuck Bass, an overly confident and sexy bad boy, in the popular television series "Gossip Girl," from Josh Schwartz ("The O.C."), based on the tremendously popular book series about privileged teenagers who attend an elite private school in New York City.

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The announcement was recently confirmed by PENSHOPPE Brand Director Alex Mendoza stating that, “the selection of (Westwick) was for the British-born actor to headline the brand’s 2011/12 campaign in the Philippines as well as to introduce a fresh new face that will represent PENSHOPPE’s new and revitalized image,” he explained. “We believe it is time to appoint someone on an international scale. It’s time to show everyone that PENSHOPPE is upgrading itself to international levels. Someone like Ed fits the mindset and is admired by our market.”

“On its 25th year, PENSHOPPE is proud to have actor Ed Westwick as our headliner. His presence and charisma will definitely wake the Philippines to the fact that what is originally Philippine made can also be worn proudly by a worldwide icon as well as people around the world.”

Darren has shot for most publications - Vogue, Harpers Bazaar,
Cosmopolitan, Marie Claire and Cleo magazine's to name a few.
Ed is set to fly to Manila first week of June to shoot the campaign with Australian fashion photographer Darren Tieste in cooperation with international publicity firm PR Asia Worldwide. The actor will endorse PENSHOPPE’s pre-Holiday 2011 to Summer 2012 collection. Mendoza shares, “Ed will embody the free and easy, sophisticated casual style that the brand is known for.”

The face of the 24 year old British-born actor will be seen in PENSHOPPE’s Pre-Holiday 2011 to Summer 2012 campaign spanning print, billboards, in-store campaigns, retail outlets as well as digital media including the brand’s official website, Facebook and Twitter pages in the

Over the year, PENSHOPPE hopes that their campaign activities this 2011 as well as the use of social media promotions will generate millions of Filipino fans to support the brand even more.