[Lia Aranillo-Go, brand manager for Memo, comments, "Power-dressing was the catchphrase for a good number of years, and its focus was on authoritative suits and blazers which gave off a formal mien and a stiff silhouette. In light of the changes in the lifestyle needs of today’s working professionals, the paradigm has shifted and ushered in a new era of corporate chic.”
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And it is this shift, says Go, that drives Memo’s work wear offerings for men and women. “Our aesthetic takes its cues from a combination of essential elements: work-life balance, mobility, comfort and current trends,” she shares. So what exactly does a Memo ensemble provide? “The best of both worlds, spot-on style, accessibility and easy wearability, regardless of season,” she reveals. “We recognize the importance and benefit of mix-and-match business basics, given the present fast-paced working cultures Filipinos thrive in. We’ve ensured that our designs function as reliable investment pieces, infused and updated with du jour sartorial details.”
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So proud of you, Memo team!!! Congratulations!