Spotted: Ed Westwick - the New Face of Penshoppe

Click here for update.

Popularly known for his role as Chuck Bass, an overly confident and sexy bad boy, in the popular television series "Gossip Girl," from Josh Schwartz ("The O.C."), based on the tremendously popular book series about privileged teenagers who attend an elite private school in New York City.

image via
The announcement was recently confirmed by PENSHOPPE Brand Director Alex Mendoza stating that, “the selection of (Westwick) was for the British-born actor to headline the brand’s 2011/12 campaign in the Philippines as well as to introduce a fresh new face that will represent PENSHOPPE’s new and revitalized image,” he explained. “We believe it is time to appoint someone on an international scale. It’s time to show everyone that PENSHOPPE is upgrading itself to international levels. Someone like Ed fits the mindset and is admired by our market.”

“On its 25th year, PENSHOPPE is proud to have actor Ed Westwick as our headliner. His presence and charisma will definitely wake the Philippines to the fact that what is originally Philippine made can also be worn proudly by a worldwide icon as well as people around the world.”

Darren has shot for most publications - Vogue, Harpers Bazaar,
Cosmopolitan, Marie Claire and Cleo magazine's to name a few.
Ed is set to fly to Manila first week of June to shoot the campaign with Australian fashion photographer Darren Tieste in cooperation with international publicity firm PR Asia Worldwide. The actor will endorse PENSHOPPE’s pre-Holiday 2011 to Summer 2012 collection. Mendoza shares, “Ed will embody the free and easy, sophisticated casual style that the brand is known for.”

The face of the 24 year old British-born actor will be seen in PENSHOPPE’s Pre-Holiday 2011 to Summer 2012 campaign spanning print, billboards, in-store campaigns, retail outlets as well as digital media including the brand’s official website, Facebook and Twitter pages in the

Over the year, PENSHOPPE hopes that their campaign activities this 2011 as well as the use of social media promotions will generate millions of Filipino fans to support the brand even more.

Curly Listening 05.29.11 Trent Dabbs and Amy Stroup

click image for larger view

This Sunday, upon Googling for some good music, I found two new great artists named Amy Stroup and Trent Dabbs. Both had songs featured in some popular TV series: One Tree Hill, Vampire Diaries, Grey's Anatomy and Pretty Little Liars. Trent had co-written songs with Amy for "Just You" and "Chin Up" tracks.

click image for larger view

I enjoy listening to Trent’s "Wake-up Call" and "Counting Sleep" plus Amy’s "Chin Up" which are very upbeat. Simple lyrics, but very expressive. Then if you’re a fan of Snow Patrol and familiar to Matthew Perryman Jones' songs, surely you’ll appreciate Trent Dabbs and Amy Stroup too.

WATCH in YouTube:

Trent Dabbs / Counting Sleep

Amy Stroup / Chin Up

Random Roundup: Ruffled Weekend

pinned via sewingin-nomansland
pinned via yourheartout
pinned via weheartit
pinned by urbanoutfitters
pinned by life-love-laughter
pinned via anthropologie
pinned via bhldn / high-noon-parasol

pinned via 1.bp
pinned via  e-tells-tales

BETTER FINDS: Listen vs Obey

We assume He will always work the same way.
But He doesn't. 

Sometimes He tells us to act
sometimes He tells us to speak
sometimes He tells us to wait.

That is why we must always be careful to listen
before we take action.

~Julie Ackerman Link via Our Daily Bread

D5100 Photo Competition: Send me some ♥

THEME: Extra Ordinary Angles
Show everyday, regular things from unique angles. You are free to interpret the contest any way you like.

My entry @ Nikon's page:

HOW TO JOIN. Simply log in to Nikon's Competition page, then either select a photo from your Facebook photo albums or Upload a new photo. Once uploaded, and approved by the board of judges the photo will appear on the D5100 site where it will be available for you and your friends to vote for.

Each week one photo will be chosen as the Photo-of-the-Week, based half on the total “Like” count the photo receives in a week, and half on Nikon Judges selection. The winning Photo-of-the-Week will then be displayed on the Microsite and on Nikon Asia’s Facebook Page “Discover Nikon”. The selected winner will win a free set of Nikon’s Capture NX 2 Software. At the end of the 5th week, the best photo out of the five Photo-of-the-Week winners will receive a brand new D5100 Camera!

Eligibility & Rules
1. You are allowed to enter multiple photos.

2. The amount of “Likes” will only be counted for 1 week upon submitting the photo.
3. The winners will be contacted by email. Please ensure that your email address connected to Facebook is valid and in-use.
4. The contest is only available for people residing in the following countries: Singapore, Hong Kong, Taiwan, Malaysia, Indonesia, Philippines, Vietnam, India, Thailand and New Zealand.

SOURCE: Nikon D5100 website

Curly Listening 05.21.11 Mirror

Mirror, Mirror on the wall, Have I got it?
'Cause Mirror you've always told me who I am
I'm finding it's not easy to be perfect
So sorry you won't define me
Sorry you don't own me

Who are you to tell me
That I'm less than what I should be?
Who are you? Who are you?
I don't need to listen
To the list of things I should do
I won't try, I won't try

my niece at the Museo Pambata playground

Mirror I am seeing a new reflection
I'm looking into the eyes of He who made me
And to Him I have beauty beyond compare
I know He defines me (Yeah)

You don't define me (You don't define me)

Mirror by BarlowGirl

POEMATIC 05.17.11 Unfinished

Been so occupied for weeks already and then I came to a point where I found my handwriting’s not nice anymore  hahaha! I just miss writing poems and love letters... So here’s something I wrote last May 10, unfinished. Had a plan to continue or rewrite but tonight, I chose not to. I think I like the way it was created.

do not let the world define who you are
for they do not know how you lived a long time ago
they care as if they want you to be like them
so please do not let them eat your mind
one day you'll wake up, they'll be gone but then they’ll hide inside you

my lovely nieces at the Museo Pambata

 life could be a mess if you're not wise
relationships would be complicated if you're not forgiving
love is meaningless when you become like them
later you'll define the world based on your judgment
sooner you'll eat others' minds as well
then you'll be gone
[words by Madz Madaje]

My Summer Signal Fire

Alright, it's official... I am in love!
with taking pictures of sunsets!!! hahaha

Lately... every afternoon, as long as I'll be outside, I've been readying my camera and praying for a beautiful sky to see and amaze me... That always makes me hopeful for a very good day after it sets. I don't know why. Why?!

Ford Super Model Philippines 2011 Winner

Leah Samantha Gomez.

I just loved her since the first day I saw her at our company's cafeteria for a go-see. I like her morena skin and chinky eyes. She’s young yet very skilled. No wonder, she would win the prestigious Ford Super Model of the Philippines 2011 competition, held at the SMX, Mall of Asia, last May 13, 2011. She also won the Picture perfect award. She’s only 14 years old and stands 5’10”.

Samantha during ForMe's fashion show at PFW last May 12, 2011.
I wish her luck to be the second Filipina to win the international competition of Ford Supermodel, next to Danica Magpantay.

PFW Day 4: Penshoppe's Trailblazer

NOTE: Click images for larger view.
DISCLAIMER: All photos are owned by Madz Madaje. Allowed to re-post and use, just give proper credit, do not remove watermark. Thanks!

PFW Day 3: Regatta

As expected, Regatta (another brand by Golden ABC) gave a very premium show at Philippine Fashion Week last night at SMX, Function 5. Love the leather bags and belts with combination of printed fabrics plus the wedge boat shoes! Choice of music’s also good. All clothes are guaranteed to be comfortable and effortlessly stylish.

PFW Day 2: ForMe's Charmed Life

Then here’s ForMe, Golden ABC’s second brand to display its Holiday 2011 Collection “Charmed Life”.

CHARMED LIFE / n. An existence that seems protected by extreme good luck.

ForMe, which started in 2004, showed its new and improved brand image at the Philippine Fashion Week last May 12, 2011, Thursday night.

[ ForMe’s decision to join PFW for the first time is merely the beginning as the brand transitions itself into the premiere women’s fashion line in the Philippines. The new collection is not only better constructed with softer and more fluid fabrics but also expands into three main sub-categories giving the modern woman a wider selection of trendy yet timeless pieces they can mix and match for all aspects, needs and occasions of her life.

Charlene Gonzalez wowed the crowd
as she opened ForMe's show wearing a Knit Jumpsuit

PFW Day 1: Memo's Urban Chronicles

So here’s Memo’s Holiday Collection “Urban Chronicles” at Philippine Fashion Week last May 11, 2011, Wednesday night at SMX / SM Mall of Asia.

[Lia Aranillo-Go, brand manager for Memo, comments, "Power-dressing was the catchphrase for a good number of years, and its focus was on authoritative suits and blazers which gave off a formal mien and a stiff silhouette. In light of the changes in the lifestyle needs of today’s working professionals, the paradigm has shifted and ushered in a new era of corporate chic.”

DISCLAIMER:  All images are owned by Madz Madaje, allowed to re-post and use, just give proper credit, do not remove watermark. Thanks!

shiny happy kids: part 2

click images for larger view via Mishalulu
Aren't they adorable?

Here are 3 micro groups (Africa, Paris and New York) from Misha Lulu's Travel collection for Spring 2011. The cute little details and perky facial expressions of these little girls make me happy and encourage me to do something like this too! I am always in the planning stage of designing clothes for my nieces yet still in wondering method on how to make this happen. Anyhow, I need more inspirations and today I am full.

Summer 2011: Zambales, Part 2

DISCLAIMER: Click thumbnails for larger view of photos.
All images are owned by Madz Madaje, do not edit but allowed to re-post and use, just give proper credit. Thanks!

WEATHER. haha it's already May and we had rainshowers few days ago... it seems that summer will end sooner than expected but I want to go to the beach again! Still have no vacation plans for this month. Good thing I already went to a beach in Candelaria, Zambales and experienced the white sand in Potipot Island! See previous entry: Summer 2011: Zambales

DURATION: It was a long roadtrip from Manila to Zambales. It took 8 hours to reach the beach resort and after 2 nights, it took 7 hours going home. I went with my sister and her friends with their respective family members. I really had a good time with my nieces and nephew. A hot weather on Maundy Thursday to Black Saturday.

Golden ABC brands at PFW Holiday 2011

Philippine Fashion Week Holiday 2011 Show is near again. Will start running this Sunday, May 8 to May 15, 2011 at SMX Convention Center (SM Mall of Asia).

And as Golden ABC celebrates its 25th year, all of its retail brands (Penshoppe, Memo, ForMe, Oxygen and Regatta) are joining the PFW... all nights of Wednesday to Sunday!

All brands are giving away invites through different contest mechanics, visit their Facebook fan pages. Click links above.

See you all there!